Date: Monday 15th September 2008
Course duration: One full day
Location: NUJ Offices, 114 Union Street, Glasgow.
Cost: £80 per person inc. lunch - NUJ Member rate (Non-member rate £160)
Who should attend:
All of those who want to improve, brush up or discover their PR skills, in particular journalists looking to move into PR and PR people looking to improve their knowledge and skillbase.
Content
A course aimed at building a coherent sense of how the news media works, how journalist and their editors make their decisions and how to maximise individual relationships with journalists.
Qualifications & Essentials
None required.
Expected learning outcomes
On completion participants should have a clear understanding of how the news media and PR process works and have sufficient empathy for and confidence in dealing with news journalists to aid them in their future work.
Programme
- 10.00 am Introduction and training objectives
- 10.20 am News values
- 10.50 am The journalist's world
- 11.10 am The newsdesk
- 12.30 am Lunch (included)
- 1.30 pm Pitching your story
- 3.30 pm Giving comment
- 4.30 pm Wind up and close
Course can be delivered in-house, if required. Contact Assistant Organiser, Angela Austin email angelaa@nuj.org.uk or tel: 0141 248 6648
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You can pay for this course using PayPal.